Forbes: Making Your Writing Stand Out In AI Era

Beyond changing how written content gets created, AI has also changed how people read it. Today, even thoughtful, original writing can be dismissed as AI-generated content if it feels too polished, predictable or generic. For agency professionals, whose credibility can hinge on perceived originality and mastery of voice, it’s a challenge worth paying attention to. Fortunately, human writing contains unique nuances that AI struggles to mimic. Members of Forbes Agency Council shared how they infuse these elements into their work so that other people can recognize and connect with the person behind the writing, which remains key even in a digital-first world. Jordan Edelson, CEO of Appetizer Mobile, stated, “We incorporate industry-specific context and examples drawn from our own professional experiences. Referencing real projects, client challenges or lessons learned not only adds credibility, but also creates a level of authenticity that is difficult for generic AI-generated content to replicate”. To read the entire article, you can visit the following link: https://www.forbes.com/councils/forbesagencycouncil/2026/07/16/how-to-make-sure-human-writing-stands-out-in-the-ai-era/