Forbes: Leveraging Data For Creative Decisions

Today’s most effective marketing campaigns are grounded in data. But using that data effectively requires more than identifying the right audience. It means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning. When brands can anticipate what will resonate with audiences and why, they can develop content that feels timely, relevant and genuinely engaging. Forbes Agency Council members shared actionable ways to turn raw information into creative that converts and Jordan Edelson, CEO of Appetizer Mobile, said, “Look at past creative performance to identify what has driven higher conversion rates, and use those insights to guide future creative decisions. When brands align their creative strategy with data-backed success, they ensure that their content is both engaging and effective rather than relying on guesswork”. To read the entire article, you can visit the following link: https://www.forbes.com/councils/forbesagencycouncil/2025/04/22/17-expert-tips-for-marketers-to-leverage-data-driven-creative/