Today’s most effective marketing campaigns are grounded in data. But using that data effectively requires more than identifying the right audience. It means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning. When brands can anticipate what will resonate...
In a saturated digital landscape, brands are always looking for meaningful engagement with their audiences to build customer loyalty, showcase their expertise and maintain consistent communication. One time-tested, proven method of engaging consumers is creating a branded newsletter. Done right, a newsletter can become a...
President Donald Trump has extended the deadline for the TikTok ban by 75 days. Trump shared a post on Truth Social on Friday stating that he is signing an executive order to allow more time to finalize a deal. The announcement comes just one day before the...
Given AI’s ability to churn out content quickly, it’s crucial for brands and their agency partners to ensure AI-generated content meets their quality standards. While using AI for writing can be efficient, it often requires human intervention to ensure it sounds authentic to a brand,...
A new Mac app called Framous has launched, giving you the ability to add device frames around screenshots to make them look more professional. The helpful new tool can aid app developers, graphic designers, and even journalists who need to add an iPhone or Mac frame — also...
Maintaining brand consistency is essential for building trust and recognition among consumers, but many marketers unknowingly sabotage their own efforts. From misaligned messaging to chasing trends at the expense of a brand’s identity, small missteps can create a fractured brand experience, jeopardizing chances of converting...
While Instagram users can still search for hashtags to find relevant content, the platform recently removed the ability to follow hashtags, so users no longer see posts that include hashtags they have followed directly in their feed. Instagram’s move has shifted content discovery and led to a...
The world of fashion is moving at a faster pace each year. Most retailers introduce new styles each season, and fast-fashion companies like Shein, H&M, and Zara update their collections continuously. To keep pace with the rapid demand for new styles, brands and manufacturers have...
Hinge has launched a new AI-powered feature called “Prompt Feedback,” which aims to improve your dating profile by analyzing how you answer prompts and assessing if it needs to be more specific or authentic. Powered by OpenAI’s GPT-4o mini, Prompt Feedback evaluates each response and offers...
The success of an advertising campaign can depend heavily on the platform used to deliver it. Pitch-perfect copy and compelling visuals might not have the desired impact if it’s displayed on a less-than-ideal channel to the wrong audience. Before launching an ad campaign, it’s important...
