The pandemic years reshaped B2B marketing in ways few could have predicted. Emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how companies connect, persuade and build trust. Traditional tactics once considered untouchable are giving way to digital-first, human-centered...
WhatsApp is rolling out the ability for users to translate messages into their preferred language, the Meta-owned company announced. Now, if users see a message in a different language, they can long-press and tap “Translate.” Users can then select the language they want to translate from...
Every social media platform offers brands a wealth of data, but knowing which metrics matter most means the difference between guesswork and strategy. Looking beyond surface-level views and likes by analyzing platform-specific behaviors and conversations can reveal patterns that can help you optimize both your...
Earlier this year, Apple introduced its Foundation Models framework during WWDC 2025, which allows developers to use the company’s local AI models to power features in their applications. The company touted that with this framework, developers gain access to AI models without worrying about any inference cost....
Harjot Gill was running FluxNinja, an observability startup he co-founded several years after selling his first startup Netsil to Nutanix in 2018, when he noticed a curious trend. In early 2023, Gill started CodeRabbit, an AI-powered code review platform, and it acquired FlexNinja. Gill’s prediction has come true:...
The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising both opportunities and challenges. Staying ahead of these shifts will require agencies to rethink their processes...
The iPhone Air looks great with its sleek, thin new shape, but you may not want to choose this phone as your daily driver just yet. The new device announced at Apple’s hardware event on Tuesday is thinner and lighter than other models, at 5.6 mm with...
Spotify is giving users more ways to personalize what they hear. The company is launching a new feature that allows users to filter their library by specific activities, moods, or genres. These filters can also be used to find playlists, or, to some extent, audiobooks...
Digital fatigue is real—and for brands trying to connect with audiences who are tired of an oversaturated online marketplace, it opens the door to analog opportunities. When most interactions happen through screens, physical marketing can make a brand’s message feel more personal, deliberate and memorable....
Demand for AI “companion” applications outside of bigger names, like ChatGPT and Grok, is growing. Of the 337 active and revenue-generating AI companion apps available worldwide, 128 were released in 2025 so far, according to new data provided to TechCrunch by app intelligence firm Appfigures. This...
