Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such as sales numbers and website traffic that seem easier to measure and analyze, over subjective observations. Consequently,...
To create effective marketing strategies, agencies must first diligently learn about their clients’ audiences to gain deep understanding of the target demographic. Because each client’s audience is unique, tailoring campaigns to resonate with their distinct preferences, behaviors and pain points is essential for success. Of...
As consumers become more privacy aware, an increasing number of startups are emerging to — in line with the trend — enable people to monetize their data. Datacy, for example, lets users collect their browsing data, aggregate it with data from others and then sell it...
Parabola, a San Francisco-based startup that uses AI to help expedite back-office processes, particularly in the logistics and e-commerce sectors, has announced that it has raised $24 million in a Series B funding round led by OpenView, with participation from strategic investor Flexport alongside Matrix,...
When it comes to measuring SaaS success, companies look at a number of key metrics, including annual recurring revenue (ARR) and net revenue retention (NRR). The latter measures the amount of recurring revenue from existing customers. If it goes up, it means that customers are...
