Our CEO of Appetizer Mobile, Jordan Edelson, has recently been quoted in a Forbes article. Check out a portion of it below and feel free to let us know your thoughts!
With marketing technology advancing at a rapid pace, it can sometimes be difficult for a company to keep up. Some businesses are still stuck in the old ways of advertising and usingpractices like pop-up ads that are now frowned upon by marketers and consumers alike.
So, how can a company move into the future of digital and still make sure it reaches its audience without using intrusive advertising? To help, 10 members of the Forbes Agency Council offer their best advice on how brands can better abide by the new rules of advertisingto make sure they maintain visibility online and not alienate customers.
1. Don’t Annoy Your User
With Google using mobile-indexing first, your website must be mobile compliant by now. Youshould not really be pushing pop-ups on any page of a website. Rather, you can have small notices that don’t take up much page room. Always allow the user to easily click away, and don’t annoy the user. – Peter Boyd, PaperStreet Web Design
2. Show Care To Your Consumers
Consumers want to see that you care about them without necessarily selling them something, which is why promotion-free content marketing is becoming more prevalent. Create content that matters and is relevant to your audience that can be fed into digital marketing strategies. If you’re not addressing a real customer need, you’re probably not going to see the engagement you want. – Kathleen Lucente, Red Fan Communications
3. Embrace New Channels
As the pace of innovation accelerates, brands must embrace the new mediums and channels that are attracting consumer attention. Instead of resisting change, brands should leverage these new opportunities to reach their audience in different contexts, locations, and across many platforms and devices. Brands should design mobile-first digital experiences that meet search engine recommendations. – Kj Prince, Insurance Engine
4. Make Every Character Count
Play around with ad formats that make the most sense for your brand. Dynamic creatives and responsive ads are a great way to catch the attention of your target audience. Additionally, make sure you are taking advantage of ad customizations that appeal to mobile users. Make every character you include important, relevant and always include a unique call to action. –Timothy Nichols, ExactDrive, Inc
5. Focus On Sharing Solutions
Show readers that you are a problem solver who can make their lives easier thanks to your expertise. Design a valuable content marketing strategy and develop a storytelling angle focused on helping customers by responding to their issues and anticipating their pain points. This way, people will recognize you as a trusted partner and will be more open to buying your products/services. – Daniela Pavan, The Ad Store New York
6. Connect With The End User
Brands need to find authentic ways to express their brand message. In the real world, simply throwing a sign in someone’s face is not a compelling way to get them to actually care about the messaging. Finding unique ways to connect with the end user in a meaningful way will create a lasting impression that can lead to higher engagement. Create content that is sticky, engaging and highly targeted. – Jordan Edelson, Appetizer Mobile LLC
To read the entire article, visit the following link: https://www.forbes.com/sites/forbesagencycouncil/2018/11/29/stuck-in-the-old-ways-of-advertising-here-are-10-tips-to-help-you-embrace-the-future/amp/
To learn more about mobile application development, feel free to reach out to our Appetizer Mobile NYC team today!