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February 2019

Outdoor Advertising Campaigns: Forbes

  In a recent Forbes article, Forbes Agency Council members, including Appetizer Mobile’s CEO, Jordan Edelson, discussed nine examples of effective outdoor advertising campaigns and how they were leveraged to focus on viral components. Edelson describes the success of Spotify’s “Your 2018 Wrapped” campaign, which gave...

Chinese Government Shutters Over 9,300 Mobile Apps

Since the start of January, the Cyberspace Administration of China, the country’s chief internet regulator, has shut down over 9,300 mobile apps and 700 websites.     Among apps shuttered includes the popular news app Tencent, which the agency claims was responsible for spreading “vulgar and low-brow content...