Machine learning has been making larger impacts in multiple industries over the past decade. Forbes recently posted an article on how advertisers can utilize machine learning to gather better analytic insights and optimize marketing campaigns. CEO of Appetizer Mobile, Jordan Edelson, had stated, “Using machine learning to help optimize ad campaigns while decreasing the amount of decision-making businesses have to face can often be overlooked. Machine learning can help determine keywords and copy that resonate with various target audiences”. To read the entire article, visit the following link: https://www.forbes.com/sites/forbesagencycouncil/2019/12/12/11-often-overlooked-ways-to-leverage-machine-learning-for-advertising/#38cf0904a952
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