YEC: Customer Service Rules When Using Social Media

Customer service and communication with customers has drastically shifted over the past decade. With the use of social media, brands and companies are forced to communicate in a way that has never been done so in the past. YEC community members were asked for their opinion on how to approach this matter and Appetizer Mobile’s CEO, Jordan Edelson, stated, “Being genuine, honest and prompt is always important with any brand in today’s social climate. Authenticity is a trait that customers constantly seek and it helps them know that they’re being treated as a priority”. To read the entire article, visit the following link: