Forbes: How to Rectify A Decline In Website Traffic

Many variables can impact the performance of a website, so when a company notices a steep decline in traffic to its site, figuring out the source of the problem can be challenging. It helps if your in-house marketing team members or agency partners have expertise in various aspects of Web design and analytics, user experience, inbound content marketing and other relevant areas. Forbes members were asked for tips on ways to rectify the decline and Jordan Edelson, CEO of Appetizer Mobile, stated, “Review the SEO edits being implemented on the website and review the speed of the website. Both of these factors can heavily influence SEO scores. Often, simple architecture changes can make a huge impact on the generation and retention of organic traffic”. To read the entire article, visit the following link: