Forbes: Tips For Launching A Blog To Highlight A Brand

Creating a blog to highlight your brand is a great way to achieve multiple objectives at once. With a well-conceived, well-executed company blog, you not only can draw potential customers who are seeking information about your industry or the type of service or product you offer to your site, but you can also position your brand as an authority and thought leader in your space. Forbes community members were asked what advice they would suggest if one of their clients came to them for help in building a blog that showcases their brand and drives traffic and leads. CEO of Appetizer Mobile, Jordan Edelson, stated, “A consistent posting schedule across all social channels is critical in order to be “discovered” by both your followers and new audience groups. Social platforms have tweaked their discovery algorithms over the past to favor content creators who post regularly”. To read the entire article, you can visit the following link: