ShopThing, a live shopping marketplace focused on luxury brands, has raised $10 million in Series A funding led by Origin Ventures, with participation from Pritzker Group and Interplay. The Toronto-based company aims to redesign the way people shop and sell through live video commerce via its iOS app. Founded in 2018, ShopThing currently has 500,000 users across North America. The company’s app allows its network of shoppers and influencers to walk into stores and select products, livestream them to audiences and then purchase an item on a customer’s behalf. On the consumer side, customers can browse the app to see the live deals that shoppers have found. ShopThing notes that sale items only live for 24 hours.
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