Forbes: How Artificial Intelligence Can Improve Workflow

Agencies today are leveraging artificial intelligence technologies in many different ways and to varying degrees of success. A big question that has been on the minds of industry leaders in recent years is, “What is the best way for our organization to invest in AI?” From automating processes to serving as a conduit for better customer care and communication, agencies are embracing AI capabilities they hope will streamline operations and improve results for clients. Appetizer Mobile’s CEO, Jordan Edelson, stated the following on the topic, saying, “Using AI to optimize different workflows, such as recruiting talent or gathering sales leads, has been a success for many agencies. By doing so, you see a decrease in mundane manual tasks, which then opens bandwidth for teams to focus on tasks that require deeper thinking”. To read the entire article, you can visit the following link: