Attracting Customers to Your Brick-and-Mortar Store

In the age of e-commerce, brick-and-mortar businesses face increased pressure to remain relevant and competitive. However, these businesses also have the unique advantage of being able to provide customers with an immersive in-store experience that cannot be replicated online. To help businesses innovate and attract more customers to their retail stores, a panel of Young Entrepreneur Council members share their tips and Jordan Edelson, CEO of Appetizer Mobile, stated “Utilizing emerging technology, such as virtual and augmented reality, and providing support through mobile devices will certainly boost a store’s foot traffic, which will lead to an increase in customer sales. Gamification of the in-store experiences is also important as it can create brand engagement and build loyalty”. To read the entire article, you can visit the following link: