Picsart Partners With Getty Images

Picsart, a photo-editing startup backed by SoftBank, announced that it’s partnering with Getty Images to develop a custom model to bring AI imagery to its 150 million users. The company says the model will bring responsible AI imagery to creators, marketers and small businesses that use its platform. The model will be built from scratch and will be trained exclusively on Getty Images’ licensed creative content. The company says the partnership will enable Picsart subscribers to generate their own unique images, with full commercial rights. Users will be able to use any of Picsart’s editing tools to add to or customize the assets. By creating its own model trained exclusively on licensed content, Picsart plans to give its users access to safe AI creative tools at a time when there are rising concerns regarding AI-generated images and copyright issues.