Paint Points For SMB’s Working With Agencies

Small and medium-sized businesses sometimes find working with an agency to be a difficult experience. While looking for expert external support, SMBs may encounter frustrations that undermine a promising partnership’s potential. By being attuned to the distinct needs of smaller clients, agencies can provide more valuable services tailored to their unique circumstances and challenges. Members of Forbes Agency Council share different challenges small and medium-sized businesses often encounter when working with agencies and Jordan Edelson, CEO of Appetizer Mobile, had this to say on the matter, “One pain point often voiced by SMBs is about not receiving clear and consistent communication. A clear path to a solution for this is to dedicate an account manager and/or a project manager who is able to provide daily and weekly updates so that the client doesn’t feel as if they’re being left out of the loop”. To read the entire article, you can visit the following link: