By Kieren McCarthy It's time to let Benjamin Franklin know that there is a third inevitability in life. To death and taxes, we must add advertisements. Despite a backlash against Google in March for adding a movie ad to its Google Home voice-assistant [surely you mean "invite to our...
By Rebecca Hills-Duty A new study by Vibrant Media suggests that introducing virtual reality (VR) and augmented reality (AR) to advertising may be the best way to improve viewer engagement and get the message across in a world where ad blocking software has become the norm...
By Erik J. Martin In an increasingly competitive and fragmented age for electronic content providers—when ad blocking, alternative content channels, and decreased attention spans seriously threaten the bottom line—publishers might want to consider seeking revenue solutions less in the real world than in the virtual world....
By Nancy Davis Kho The next time you’re exasperated with a child spending too much time hooked up to a video game console, you may want to consider Jordan Edelson, CEO and founder of Appetizer Mobile. “When I was a kid, my passion was video games,”...
By Rieva Lesonsky 1—Late Payments Can Cripple Your Business Fundbox, a leading cash flow optimization platform for small businesses, just released findings from a survey conducted to better understand the microeconomic impact of unpaid or late payments. According to recent Fundbox studies, 64% of SMBs get paid late—and that the total...
By Erik J. Martin Publishers gave a lot of blood, sweat, and tears getting their content up-to-speed on mobile over the past few years. But that’s a platform primarily geared to eyeballs and fingertips—something they knew a bit about. Now, things are getting audible with speakers...
The founder and CEO of Appetizer Mobile, a leading mobile application development agency in New York City, Jordan Edelson, knows what it takes to not only develop a great app, but also market it in a way that both attracts, and more importantly maintains, interest from consumers....
BY PRESS RELEASE New York, NY – February 2017 –The founder and CEO of Appetizer Mobile, a leading mobile application development agency in New York City, Jordan Edelson, knows what it takes to not only develop a great app, but also market it in a way that...
Jordan Edelson is a Forbes 30 under 30, a seasoned entrepreneur, and the Founder and CEO of Appetizer Mobile. He is also a Technology news contributor on CNBC, Bloomberg and others. He partnered with the Yankee Manager Joe Girardi on a new mobile game. Jordan...
By Andrew Thompson Remember Facebook Home? You might not. The so-called Facebook phone departed the tech world soon after its release with the reputation as perhaps the company’s most spectacular flop. Facebook had tried before—and has tried since—to become everything to consumers, a bazaar of built-in functionality...
