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Forbes: Ineffective Tendencies

Putting the right people together—ones who get along, who play off each other’s strengths and who support each other—can be one of the most difficult aspects of being a leader, as getting the formula wrong can be disastrous for team morale and productivity. While some...

TalkShopLive Launches App

Live commerce platform TalkShopLive announced its Studio app for creators and brands, bringing an array of management and broadcast tools to mobile, including the ability to virtually collaborate with four people in a livestream, pin comments, simulcast on Facebook and more. TalkShopLive’s new app allows sellers to access the...

Klarna Rolls Out AI Features

Klarna is introducing a suite of new features, including an AI-powered image-search tool called Shopping lens. The company is also launching shoppable videos in Europe, in-store product scanning, a new cashback program, express refunds and more. The new Shopping lens allows users to take a picture...

Forbes: Ways to Optimize Your Landing Page

Your website's landing page is often the first interaction a potential customer has with your brand. So it's crucial to make that initial impression count, crafting a captivating landing page to grab the attention of—and quickly convert—prospective customers. How exactly can brands ensure their landing...

Adobe Launches New AI Tools

Adobe officially launched Photoshop for the web for all users with paid plans. The web version, which was in beta for almost two years, is now available with Firefly-powered AI tools such as generative fill and generative expand. The company said that the tools in the...

Favs App Aims to Change Social Media

Over the years, social media has moved further and further away from its original value proposition of being a network where you could keep up with close friends and family in a private space. Instead, today’s apps are entertainment giants, filled with creator content, multimedia...

Forbes: Cultivating a Strong Brand Voice

Before launching, a company is often still refining its identity and values, which makes building a strong brand voice right from the get-go somewhat of a conundrum. Without a deep understanding of the target audience, it is difficult to tailor a brand voice that resonates...

Forbes: Strategies for Understanding a Client’s Audience

To create effective marketing strategies, agencies must first diligently learn about their clients’ audiences to gain deep understanding of the target demographic. Because each client’s audience is unique, tailoring campaigns to resonate with their distinct preferences, behaviors and pain points is essential for success. Of...