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Bank Investment Consultant: All it took was Pokémon

By Tanaya Macheel & John Reosti   The instant popularity of Pokemon Go has taught banks important lessons about engaging customers, rewarding them and getting them in branches.   Much like Uber taught the payments industry that the best way to get consumers to spend through their smartphones is to make the...

FierceDeveloper: Lessons from the Pokestop

By Daniel Kobialka   The Pokémon Go revolution is underway, and the mobile gaming phenomenon continues to generate interest from casual and hardcore gamers alike.   But what does Pokémon Go mean for mobile developers? Let's take a closer look at some of the key questions surrounding this mobile title...