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Bank Investment Consultant: All it took was Pokémon

By Tanaya Macheel & John Reosti   The instant popularity of Pokemon Go has taught banks important lessons about engaging customers, rewarding them and getting them in branches.   Much like Uber taught the payments industry that the best way to get consumers to spend through their smartphones is to make the...

FierceDeveloper: Lessons from the Pokestop

By Daniel Kobialka   The Pokémon Go revolution is underway, and the mobile gaming phenomenon continues to generate interest from casual and hardcore gamers alike.   But what does Pokémon Go mean for mobile developers? Let's take a closer look at some of the key questions surrounding this mobile title...

REFINERY 29: 7 Major Pokémon Go Fails

By MADELINE BUXTON   Of all the things that are making major news headlines around the world right now, from Brexit to Black Lives Matter to the upcoming presidential election, it's hard to imagine that a mobile app fits in. But Pokémon Go has completely taken over, creating an intense...

REFINERY 29: Pokémon Go Just Set An Insane National Record

By Madeline Buxton   First, Pokémon Go toppled Twitter. Now, the addictive Pokémon-catching app has overtaken Candy Crush to become the biggest mobile game in U.S. history, according to data from SurveyMonkey.   With almost 21 million active players each day, Pokémon Go could even become bigger than Snapchat and Google...