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Klarna Rolls Out AI Features

Klarna is introducing a suite of new features, including an AI-powered image-search tool called Shopping lens. The company is also launching shoppable videos in Europe, in-store product scanning, a new cashback program, express refunds and more. The new Shopping lens allows users to take a picture...

Forbes: Ways to Optimize Your Landing Page

Your website's landing page is often the first interaction a potential customer has with your brand. So it's crucial to make that initial impression count, crafting a captivating landing page to grab the attention of—and quickly convert—prospective customers. How exactly can brands ensure their landing...

Adobe Launches New AI Tools

Adobe officially launched Photoshop for the web for all users with paid plans. The web version, which was in beta for almost two years, is now available with Firefly-powered AI tools such as generative fill and generative expand. The company said that the tools in the...

Favs App Aims to Change Social Media

Over the years, social media has moved further and further away from its original value proposition of being a network where you could keep up with close friends and family in a private space. Instead, today’s apps are entertainment giants, filled with creator content, multimedia...

Forbes: Cultivating a Strong Brand Voice

Before launching, a company is often still refining its identity and values, which makes building a strong brand voice right from the get-go somewhat of a conundrum. Without a deep understanding of the target audience, it is difficult to tailor a brand voice that resonates...

Forbes: Strategies for Understanding a Client’s Audience

To create effective marketing strategies, agencies must first diligently learn about their clients’ audiences to gain deep understanding of the target demographic. Because each client’s audience is unique, tailoring campaigns to resonate with their distinct preferences, behaviors and pain points is essential for success. Of...

WhatsApp Supporting HD Video

WhatsApp announced it was adding support for HD photos, allowing the messaging app users the option to preserve the high-def resolution of the phones they wanted to share with friends and family. Now, they’ve announced HD video support is rolling out to both iOS and...