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Ways To Leverage AI To Connect With Customers

Artificial intelligence has been a hot topic of conversation among agency leaders for some time now, and mass adoption of AI as a valuable marketing tool is already well underway. In 2022, marketers will no doubt find more unique ways to incorporate AI into their...

13 Essential Traits of Great Managers

It seems that there are specific traits of great managers, personal qualities that are crucial to success in any managerial role, and while some of these traits are innate, others can be learned. YEC community members were asked what essential traits are needed for great...

Lapse Raises $11 Million

Lapse, an app that lets users form groups, and then lets those groups collaborate, wherever they are, to take spontaneous pictures on collective “rolls” of 36 photos that are then “developed” — and only shown to the group — 24 hours after the roll has...

Officely Closes On Seed Round

Officely, a relatively new tech startup, has raised $2 million in a seed round. Officely’s main draw is desk booking, allowing you to group desks by which office they’re in — or, if you’ve got a bunch of desks, into “neighborhoods” within an office. You...

Superside Closes Funding Round

Superside, which operates a network of freelance creatives that are tapped by companies to work on logos, display ads, packaging, bigger marketing campaigns and other design-based efforts, has picked up $30 million in funding. Plans for the funding use include further international expansion and growing...

Forbes: How a Brand Can Utilize Newsletters

Newsletters have been around for centuries, their popularity fluctuating along with the state of the media as times change. While a company newsletter might seem like a marketing artifact of the past to some people, newsletters continue to be a great option for communicators who...

AR In Advertising For 2022

Each year, augmented reality (AR) becomes increasingly more integrated with our everyday lives and experiences. Whether through interactive apps that blend reality with a fictional digital world, or through interior design apps that allow consumers to virtually create their dream living space, AR has become...