An effective marketing strategy adapted to both your brand features and your target audience can work wonders. What is the single marketing approach that has proven to be the most impactful for your company? Why did it work so well? 1. Offering Free Trials There’s nothing more...
As a mobile app marketing agency, one of our favorite tools for promoting our in-house and clients’ mobile apps is Universal App Campaigns (UAC). In 2015, Google introduced UAC as its primary advertising solution for mobile applications. Instead of having to manually set bids and targeting...
The Verge reports that North, the company responsible for Focals AR glasses, has acquired the patents and applications behind Intel’s defunct Vaunt AR glasses program. North, formerly Thalmic Labs, introduced its take on AR glasses this past October with Focals. Given glasses’ sleek design and...
As mobile app marketers, one of our top objectives is to get people to discover and eventually install our apps. One way to achieve this is through app store optimization. App store optimization, or ASO, is the process of improving a mobile application’s search results and...
US Mobile App Stores Sets $75.9 million Revenue Record on Black Friday 2018 This Black Friday, more people than ever reached for their mobile devices. As per a new Sensor Tower report, the U.S. App Store and Google Play combined for $75.9 million in revenue on Black...
Check out the snippet below of a Forbes article that features Appetizer Mobile's CEO, Jordan Edelson, and his thoughts on the future of content. Instagram Stories are now used by more than 400 million people each day. As such, it might come as no surprise that other platforms,...
With 2018 drawing to a close, we thought it was a fitting time to look to the future and examine the key industry trends for the coming year. So in this post, we’ll touch on 5 of the emerging trends we foresee impacting the mobile app...
Appetizer Mobile's CEO, Jordan Edelson, was recently quoted in an article by posted Forbes. Check it out below and let us know your thoughts! It was announced in September that Kevin Systrom and Mike Krieger, the co-founders of Instagram, would be leaving the company. Months before, Howard Schultz stepped...
Wluper is a startup company based out of London and recently raised over $1 million in an initial seed round. The company's focus is to improve voice recognition in AI, specifically in the navigation space. Co-Founder, Hami Bahraynian, explains how voice powered software in todays...
This 2018, Black Friday has never been more exciting for consumers. Appetizer Mobile has seen the sales trend trickle away from brick and mortar stores and gravitate to online shops. Logically, it only makes sense as mobile applications and websites are easily accessible from the...
