The standard business model for most mobile applications has been to allow the free download and then provide the user with paid options once registered. By doing so, mobile app owners take on little risk for marketing return, gauge a better sense of their audience...
Samsung unveiled a prototype device today that could potentially change the landscape of the smartphone industry. The new product is called "Infinity Flex Display" which is essentially a smartphone that can fold in half. When unfolded, the device displays a massive 7.3 inch display with...
A startup company based in India named Meesho, recently raised $50 million and has plans of expanding its company at rapid growth. The capital comes through a Series C round as Meesho has already raised about $15 million through its two previous rounds. The platform...
Apple held their keynote today in the heart of Brooklyn, NY, where they introduced their latest updated products. The first product showcased was the Macbook Air, which got its first redesign in over four years. The new Macbook contains the latest 3rd generation keyboard, retina display,...
PRINT ADVERTISING Print advertising is not dead. In fact, some people prefer print to digital. According to a study by MarketingSherpa, when asked which advertising channels they trust most when making a purchasing decision, 82% of respondents said they trusted print ads in newspapers and magazines. Not...
Dating app, Hinge, has just announced a new feature called, “We Met”. The new update will be released in an effort to improve recommendations based off user reviews. The users will be sent a message a few days after they meet with one another and...
Back in May, Facebook announced that they were working on a feature that would allow users to capture photos that would focus primarily on depth for iPhones. Facebook is now releasing the new technology that is compatible with mobile and web in which users can...
Snapchat recently unveiled that the company will be reeling out a fleet of new scripted shows onto their mobile application! The new set of series are being produced in an attempt to retain the current young user base that Snapchat focuses towards while also looking...
Siilo, the mobile messaging application just recently raised approximately $5.1 million in a seed round. The startup company has been compared much to its competitor, WhatsApp, as the design and basic functionality have drawn similar styles. Make no mistake though, Siilo's product is focused towards...
In the mid-'90s, Amazon.com launched as an online bookseller. Today, it's arguably the largest e-commerce company in the world, offering everything from home goods and pet supplies to food and clothing, as well as an impressive suite of add-on services for its Prime members. Beyond that, Amazon has...
