On the first day of CES 2019 in Las Vegas, Google made several exciting announcements concerning its AI-powered virtual assistant, Google Assistant. Let’s take a look at a few of the new capabilities and integrations that were revealed. #1 Flights & Hotel Booking Over the next week...
Apple is sliding down the list of the biggest smartphone suppliers in the world after announcing its plans to cut iPhone production by 10% in the first quarter of 2019. Apple is now the third biggest supplier after conceding the second spot to Huawei, with Samsung currently...
In anticipation of Apple’s streaming service being rolled-out later this year, Samsung will soon allow iTunes content to be accessed on its Smart TVs. With the new “iTunes Movies and TV” app, Samsung Smart TV users will be able to watch iTunes TV shows and...
Last week an alleged photo of Samsung’s highly-anticipated Galaxy S10 surfaced on Twitter via the notorious smartphone gossiper, Evan Blass. Though much of the photo is blurred out, it reveals a key aspect of the phone’s front-facing design. Instead of adding a notch to the top...
Reuter reports that Citi Research has cut its forecasts for Apple’s iPhone XS Max by nearly half and reduced its Q1 production estimates for iPhones amid falling smartphone demand. Citi analyst Willliam Yang explains, “The material cut in our forecasts is driven by our view that...
Whether you’re an app developer, major brand, small business, or startup, you want people to find and use your app. Over time, it has been getting increasingly difficult to accomplish this considering there are over 2 million apps and counting on Google Play and the...
An effective marketing strategy adapted to both your brand features and your target audience can work wonders. What is the single marketing approach that has proven to be the most impactful for your company? Why did it work so well? 1. Offering Free Trials There’s nothing more...
As a mobile app marketing agency, one of our favorite tools for promoting our in-house and clients’ mobile apps is Universal App Campaigns (UAC). In 2015, Google introduced UAC as its primary advertising solution for mobile applications. Instead of having to manually set bids and targeting...
The Verge reports that North, the company responsible for Focals AR glasses, has acquired the patents and applications behind Intel’s defunct Vaunt AR glasses program. North, formerly Thalmic Labs, introduced its take on AR glasses this past October with Focals. Given glasses’ sleek design and...
As mobile app marketers, one of our top objectives is to get people to discover and eventually install our apps. One way to achieve this is through app store optimization. App store optimization, or ASO, is the process of improving a mobile application’s search results and...
