Effective customer engagement is the driving force behind drawing people in the first time, keeping them coming back in the future and holding their loyalty to your brand. Recently, video has emerged as one of the leading ways to reach and engage an audience—especially online....
With the cord-cutting trend growing in recent years, subscription video streaming apps have served to benefit significantly from it. According to a recent report from Sensor Tower, the top 10 subscription video on demand (SVOD) apps increased their annual revenue by 62% in 2018, jumping...
In the midst of public concerns over data security, tech companies have begun to turn their actions toward ensuring the safety of user data. According to TechCrunch, Google is in the process of removing apps from Google Play that request permission to access call logs and...
It’s undeniable that Google Analytics (GA) has become a large factor in current marketing strategy development. As such, it’s no surprise that most successful marketers are familiar with the program. Yet, that doesn’t necessarily mean that marketers truly know how to fully optimize the data...
On the first day of CES 2019 in Las Vegas, Google made several exciting announcements concerning its AI-powered virtual assistant, Google Assistant. Let’s take a look at a few of the new capabilities and integrations that were revealed. #1 Flights & Hotel Booking Over the next week...
Apple is sliding down the list of the biggest smartphone suppliers in the world after announcing its plans to cut iPhone production by 10% in the first quarter of 2019. Apple is now the third biggest supplier after conceding the second spot to Huawei, with Samsung currently...
In anticipation of Apple’s streaming service being rolled-out later this year, Samsung will soon allow iTunes content to be accessed on its Smart TVs. With the new “iTunes Movies and TV” app, Samsung Smart TV users will be able to watch iTunes TV shows and...
Last week an alleged photo of Samsung’s highly-anticipated Galaxy S10 surfaced on Twitter via the notorious smartphone gossiper, Evan Blass. Though much of the photo is blurred out, it reveals a key aspect of the phone’s front-facing design. Instead of adding a notch to the top...
Reuter reports that Citi Research has cut its forecasts for Apple’s iPhone XS Max by nearly half and reduced its Q1 production estimates for iPhones amid falling smartphone demand. Citi analyst Willliam Yang explains, “The material cut in our forecasts is driven by our view that...
Whether you’re an app developer, major brand, small business, or startup, you want people to find and use your app. Over time, it has been getting increasingly difficult to accomplish this considering there are over 2 million apps and counting on Google Play and the...
