Despite the rapid rise and evolution of new technologies dominating news headlines and the ubiquitousness of digital marketing across the internet, some “old school” marketing moves are still relevant. Done right, these more traditional marketing, advertising and PR tactics can still work in the modern...
The success of an advertising campaign can depend heavily on the platform used to deliver it. Pitch-perfect copy and compelling visuals might not have the desired impact if it’s displayed on a less-than-ideal channel to the wrong audience. Before launching an ad campaign, it’s important...
Podcast recording platform Riverside said that it has raised $30 million in Series C funding led by Zeev Ventures, with participation from Seven Seven Six, and angel investor Sam Lessin. The company wants to use this funding to grow its team and build out solutions for the...
Becoming a podcast sponsor can be a powerful way for a brand to gain exposure, credibility and even trust among consumers—if it’s the right podcast for the brand. With the vast array of podcasts out there, how can an aspiring brand sponsor ensure a good...
Snapchat is bringing ads to the app’s main Chat tab, the company announced. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see “Sponsored Snaps” from advertisers alongside messages from their friends. Users won’t be notified about...
Last year, during the Q3 2023 earnings call, Mark Zuckerberg talked about leveraging AI to have business accounts respond to customers for purchase and support queries. Now, Meta announces AI-powered features for WhatsApp Business apps, such as helping with the creation of click-to-WhatsApp ads and...
Each year, augmented reality (AR) becomes increasingly more integrated with our everyday lives and experiences. Whether through interactive apps that blend reality with a fictional digital world, or through interior design apps that allow consumers to virtually create their dream living space, AR has become...
Machine learning has been making larger impacts in multiple industries over the past decade. Forbes recently posted an article on how advertisers can utilize machine learning to gather better analytic insights and optimize marketing campaigns. CEO of Appetizer Mobile, Jordan Edelson, had stated, "Using machine...
Potential clients never enjoy the oversell of a pitch and the idea of going the extra mile is sometimes lost in translation. Forbes' latest article highlights how agencies often use tactics that may come off as too hard of a sale or even sleazy. Our...
Our CEO of Appetizer Mobile, Jordan Edelson, has recently been quoted in a Forbes article. Check out a portion of it below and feel free to let us know your thoughts! With marketing technology advancing at a rapid pace, it can sometimes be difficult for a...
