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Forbes: AI Shopping Agents for Retail Brands

With Walmart integrating its own AI shopping agents into its services and preparing its digital platforms to work with third-party bots, more brands are rethinking how they communicate with machines. A retailer’s product data and brand voice aren’t just for people anymore—they’re instructions that guide how AI...

Forbes: Using AI To Elevate Your Marketing!

Leveraging artificial intelligence is quickly becoming one of the most accessible ways for small and medium-sized businesses to level up their marketing. Whether they’re inspiring content creation or generating customer insights, the right AI applications can help smaller teams punch above their weight and connect...

Forbes: Leveraging Data For Creative Decisions

Today’s most effective marketing campaigns are grounded in data. But using that data effectively requires more than identifying the right audience. It means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning. When brands can anticipate what will resonate...

Forbes: Launching a Branded Newsletter

In a saturated digital landscape, brands are always looking for meaningful engagement with their audiences to build customer loyalty, showcase their expertise and maintain consistent communication. One time-tested, proven method of engaging consumers is creating a branded newsletter. Done right, a newsletter can become a...

Forbes: Ensuring the Quality of AI Content

Given AI’s ability to churn out content quickly, it’s crucial for brands and their agency partners to ensure AI-generated content meets their quality standards. While using AI for writing can be efficient, it often requires human intervention to ensure it sounds authentic to a brand,...

Forbes: “Old School” Marketing Moves

Despite the rapid rise and evolution of new technologies dominating news headlines and the ubiquitousness of digital marketing across the internet, some “old school” marketing moves are still relevant. Done right, these more traditional marketing, advertising and PR tactics can still work in the modern...

Forbes: The Right Channel for the Right People

The success of an advertising campaign can depend heavily on the platform used to deliver it. Pitch-perfect copy and compelling visuals might not have the desired impact if it’s displayed on a less-than-ideal channel to the wrong audience. Before launching an ad campaign, it’s important...

Forbes: How To Make Holiday Campaigns Pop!

The latter half of the holiday shopping season is a critical time for retailers to capture consumer attention and drive sales. With competition at its highest, ad campaigns that truly “pop” and resonate with prospective customers can make all the difference to a brand’s bottom...