Newsletters have been around for centuries, their popularity fluctuating along with the state of the media as times change. While a company newsletter might seem like a marketing artifact of the past to some people, newsletters continue to be a great option for communicators who...
There's a ton of issues that occur on e-commerce websites that can cause shoppers to stop from converting to paid customers. Forbes community members were asked for their tips on assisting on the issue and Appetizer Mobile's CEO, Jordan Edelson, stated, "Often, brands attempt to...
In the upcoming holiday season, brands that combine their marketing efforts can get their offerings in front of more consumers, capture the attention of those who are in the shopping spirit and drive business and increase fourth-quarter revenues. Forbes community members provided their feedback and...
The myriad targeting options Facebook offers makes reaching your audience easy. The trick is to know which option will best serve your brand and most effectively drive conversions. Forbes community members were asked for some tips on the topic and Appetizer Mobile's CEO, Jordan Edelson,...
Virtual reality is not a new technology, but it has steadily gained momentum over the last few years. The size of the VR market is expected to grow exponentially by 2024, and recent advances in the world of gaming have helped it make its way...
Social media tools have made it possible for brands to communicate directly with their customers and consumers. One of the most popular features embedded into these platforms is livestreaming. Forbes asked its community members how this feature can be used to help companies target their...
Understanding data and utilizing it to optimize your advertising and marketing campaigns is critical in order for it to be successful. Agencies should be well aware of these data points in order to construct a successful campaign for their clients. Google Analytics is a major...
Forbes recently posted an article discussing online growth and provided different tips from community members on how to accelerate within the space. Appetizer Mobile's CEO, Jordan Edelson, stated, "Lower your customer acquisition costs through multiple rounds of A/B testing. Once you’ve hit your targeted acquisition...
Developing great content is a reward in itself. However, if that content doesn't strike a chord with its core demographic, it isn't performing its function. Businesses need to know where their content is most likely to reach their target audience and make the most impact....
Forbes recently posted an article discussing the issues businesses are currently facing regarding advertisement spending during this economic crisis. For agencies, client's ad spends are decreasing leading to lower revenue overall. Jordan Edelson, CEO of Appetizer Mobile, stated that, "Scaling down on advertising spending and...
