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11 Essential Rules For Preventing A PR Crisis

Forbes' latest article outlines 11 rules for preventing a PR crisis. Our CEO, Jordan Edelson, provides his thoughts along with 10 other Forbes members. Check out the excerpt below!     With today’s 24/7 news cycle, business and industry stories—both good and bad—don’t stay silent for long. When...

Refreshing Your Business’ Brand Across Platforms

  Forbes recently released an article highlighting key tips on branding across different digital and social media platforms. Appetizer Mobile's CEO, Jordan Edelson, stated how important it is to launch "extension initiatives" which allows the brand to test the waters with different niches. To read the...