Artificial intelligence is transforming the way organizations operate, allowing them to streamline their processes and make more data-driven decisions. One area where AI is making significant strides is in improving agency workflows, and smart agency leaders are taking note. By automating routine tasks, detecting patterns...
If any business is to not only survive but also thrive, it's essential to develop simple, repeatable systems for handling common business tasks and functions. Rather than dealing with inconsistencies and the need to make up new processes as various situations or problems arise, having...
As more and more consumers shift to streaming services for their entertainment needs, connected TV advertising is becoming an increasingly popular way for brands to reach more targeted audiences. However, with new trends and technologies emerging all the time, running effective CTV ads can be...
Working at an agency is a well-known source of potential stress, as most agency professionals can attest. It’s not uncommon for advertising, marketing and PR pros to face burnout, given the high-paced, always-on nature of their work. Agency executives who are leading partially or fully...
When marketers think about how to attract prospects via social media, their minds likely turn to the big players, such as Facebook, Instagram, LinkedIn, TikTok and Twitter. In reality, however, leveraging other social platforms that may not be widely considered to be major vehicles for...
Showing gratitude to your clients in today's world can often be a struggle as we tend to work virtually or across long distance. But, with so many different options and approaches available, it takes a little creativity and insight to thank clients for their business...
From not staying on-brand or marketing it well enough to pushing out content at an inconsistent cadence, there are many ways a brand can falter when trying to create a podcast. Forbes Agency Council members were asked for tips how to create a successful branded podcast...
If a business hasn’t yet started rolling out holiday marketing campaigns, there’s still hope. Rather than leave their share of the holiday market on the table, brands were provided advice from members of Forbes Agency Council to get some last-minute holiday marketing done. Jordan Edelson, CEO of...
If you were training your hiring staff on the art of interviewing well, what’s one piece of advice you’d give them? How might this help them recruit better talent? YEC members were asked for their thoughts on interviewing tips and Jordan Edelson, CEO of Appetizer Mobile, stated the...
With its uncanny ability to engage humans, sound is becoming as important to a brand’s identity as its logo, advertising and customer experience. Now that marketers have come to understand the immense power of integrating sonic elements into their branding, a key question for them...
