When you are interviewing job applicants, there are certain “soft skills”—that is, non-technical skills that relate more to how you work with others and solve problems—that you should be on the lookout for, as these attributes are not usually spelled out on a candidate’s resume....
For the many companies looking to reach millennials, social media is a commonplace to meet your audience. These social platforms provide great opportunities to engage with millennials and influence their purchasing behaviors. But how can you ensure your social media marketing efforts will be successful and won’t...
Unnecessary meetings often occur during normal work weeks which can cause mental fatigue for many employees. Nobody wants to sit through an in-person meeting or video conference to hear things that could have instead been summed up in an email message. YEC members were asked for...
The YEC community gave their thoughts on how to manage client expectations when early in an engaged relationship . Appetizer Mobile's CEO, Jordan Edelson, stated "Being transparent and setting iterative milestones will help build the relationship gradually and will also set realistic expectations. Constant communication...
Overseeing your social media posts and engagement can oftentimes be overwhelming given the different strategies that each platform requires. One of the main goals whenever posting is to boost engagement with your audience. YEC recently asked its community members to speak on the topic and...
Entrepreneurs have to dedicate a large quantity of hours to their business in order for it to be successful. This workload can often lead to burnout and mental fatigue which can ultimately lead to a negative impact on the business. YEC members gave their take...
Influencer marketing is one of the best new ways to reach out to social media audiences. Influencers thrive on building relationships between themselves and their audiences, which makes them ideal partners for brands looking to reach the same market. Micro-influencers, by definition, have fewer followers,...
Social media channels have an enormous impact on company growth as they provide the ability to draw hundreds of eyeballs to their brand. Unfortunately, deciding where to create content and post can be a difficult decision given that hundreds of new digital platforms are created...
Marketing and building a strong relationship with your key consumers is a crucial piece to growing a brand. Thanks to social media, which gives companies the ability to interact directly with consumers, brand loyalty has become easier to achieve than ever before. YEC members gave...
Being an entrepreneur comes with its perks, but there're many sacrifices that individuals must face. While owners have the flexibility to set their own hours, they're relied upon to handle all issues, especially if the company is in its earlier stages. YEC recently asked its...
