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Creating Highly Influential Content

Today's consumers are looking for a steady stream of valuable, interesting information from the brands and influencers they follow. Creating this content and being able to do so consistently can often lead to many issues for creators. Fortunately, YEC members were asked to provide some tips on...

Important Skills to Look for in Job Candidates

When you are interviewing job applicants, there are certain “soft skills”—that is, non-technical skills that relate more to how you work with others and solve problems—that you should be on the lookout for, as these attributes are not usually spelled out on a candidate’s resume....

YEC: How To Reach More Millennials on Social Media

For the many companies looking to reach millennials, social media is a commonplace to meet your audience. These social platforms provide great opportunities to engage with millennials and influence their purchasing behaviors. But how can you ensure your social media marketing efforts will be successful and won’t...

YEC: Tips to Make Meetings More Efficient

Unnecessary meetings often occur during normal work weeks which can cause mental fatigue for many employees. Nobody wants to sit through an in-person meeting or video conference to hear things that could have instead been summed up in an email message. YEC members were asked for...

YEC: Rules to Better Manage Client Expectations

The YEC community gave their thoughts on how to manage client expectations when early in an engaged relationship . Appetizer Mobile's CEO, Jordan Edelson, stated "Being transparent and setting iterative milestones will help build the relationship gradually and will also set realistic expectations. Constant communication...

STRATEGIES TO BOOST SOCIAL MEDIA ENGAGEMENT

Overseeing your social media posts and engagement can oftentimes be overwhelming given the different strategies that each platform requires. One of the main goals whenever posting is to boost engagement with your audience. YEC recently asked its community members to speak on the topic and...

Building Brand Loyalty Through Social Media

Marketing and building a strong relationship with your key consumers is a crucial piece to growing a brand. Thanks to social media, which gives companies the ability to interact directly with consumers, brand loyalty has become easier to achieve than ever before. YEC members gave...