Reuter reports that Citi Research has cut its forecasts for Apple’s iPhone XS Max by nearly half and reduced its Q1 production estimates for iPhones amid falling smartphone demand. Citi analyst Willliam Yang explains, “The material cut in our forecasts is driven by our view that...
Whether you’re an app developer, major brand, small business, or startup, you want people to find and use your app. Over time, it has been getting increasingly difficult to accomplish this considering there are over 2 million apps and counting on Google Play and the...
An effective marketing strategy adapted to both your brand features and your target audience can work wonders. What is the single marketing approach that has proven to be the most impactful for your company? Why did it work so well? 1. Offering Free Trials There’s nothing more...
As a mobile app marketing agency, one of our favorite tools for promoting our in-house and clients’ mobile apps is Universal App Campaigns (UAC). In 2015, Google introduced UAC as its primary advertising solution for mobile applications. Instead of having to manually set bids and targeting...
The Verge reports that North, the company responsible for Focals AR glasses, has acquired the patents and applications behind Intel’s defunct Vaunt AR glasses program. North, formerly Thalmic Labs, introduced its take on AR glasses this past October with Focals. Given glasses’ sleek design and...
As mobile app marketers, one of our top objectives is to get people to discover and eventually install our apps. One way to achieve this is through app store optimization. App store optimization, or ASO, is the process of improving a mobile application’s search results and...
US Mobile App Stores Sets $75.9 million Revenue Record on Black Friday 2018 This Black Friday, more people than ever reached for their mobile devices. As per a new Sensor Tower report, the U.S. App Store and Google Play combined for $75.9 million in revenue on Black...
Check out the snippet below of a Forbes article that features Appetizer Mobile's CEO, Jordan Edelson, and his thoughts on the future of content. Instagram Stories are now used by more than 400 million people each day. As such, it might come as no surprise that other platforms,...
With 2018 drawing to a close, we thought it was a fitting time to look to the future and examine the key industry trends for the coming year. So in this post, we’ll touch on 5 of the emerging trends we foresee impacting the mobile app...
