What’s one personal branding trend you see on the horizon for 2019, and how can professionals take advantage of it?
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The more content you have about your professional brand and career experiences, the better. Spread your content throughout multiple sources; you want to be present everywhere. Further, the trend of users relying on mobile devices will continue in 2019. If you aren’t already doing so, target your content and personal branding for mobile and social media platforms to reach a growing audience. – Matthew Podolsky, Florida Law Advisers, P.A.
I’ve seen a huge surge in the growth of podcasts over the past few years. While it may seem difficult to get your voice heard over the sea of other podcasters, you can define yourself by focusing on a specific niche and having excellent production value. – Bryce Welker, Accounting Institute for Success
In 2019, influencers and personal brands should produce consistent video content to try to get through the noise and clutter. Professionals should start seeing themselves as content creators and use video platforms like IGTV, YouTube and Facebook Live and explore new apps like TikTok (a short-form video app that’s gaining momentum around the world) to get noticed. – Charles Koh, Pixery Inc.
By recording one’s day-to-day life and sharing unique points of view, insights and stories via vlogs, business leaders and entrepreneurs can boost their personal brands and fill an unsatisfied educational, motivational or entertainment niche in their industry. Also, vlogs provide an effective medium for professionals to connect with people with minimal time and monetary investment. – Jordan Edelson,Appetizer Mobile LLC
5. Affiliate Programs
Affiliates aren’t just for the big brands, as there’s plenty of technology now that will let small business owners start finding their own affiliate partners. Instead of constantly offering discounts, why don’t you try instead to pay or reward your existing customers for bringing you new business? Just give them a simple app or tool to track their earnings and referrals, and you’re set. – Jason Criddle, Jason Criddle and Associates
6. Companies Investing in Personal Brands
As companies struggle to compete for the best talent, those that want to stand out are starting to advertise that they’re investing in the employees’ personal brands. Allocate a budget that employees can spend on growing their personal brand, attending conferences and improving their education. – Syed Balkhi, WPBeginner
7. More Focus on Thought Leader Value
I’ve noticed many people focusing on becoming thought leaders within their niches. With so many thought leaders in every niche, now the focus is on creating value. As your personal brand generates value for others, you can gain popularity. People want to work with those they learn from or those who make them look smart. – Sweta Patel, Silicon Valley Startup Marketing
8. Voice-Based Branding
The use of voice-based digital assistants has increased significantly, so addressing this aspect in any online personal branding strategy is important. For example, copy that reads well in print might not have the desired effect when spoken aloud, when users typically look for more concise information. – Derek Robinson, Top Notch Dezigns
Education as a trend might sound broad, but brands need to focus on educating potential customers of their business about what it does and how it can serve them. Today’s society is driven by information, which is why this strategy can be effective. – Andrew Schrage, Money Crashers
10. Paid Social Media Ads
It used to be that one could develop a large audience on social media by posting content organically, but today, everyone I know who’s built a substantial personal brand online is spending large amounts of money on YouTube, Instagram and Facebook ads. Buying likes really can pay off in terms of online conversions and strengthening your online visibility. –Matthew Capala, Alphametic
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