If a business hasn’t yet started rolling out holiday marketing campaigns, there’s still hope. Rather than leave their share of the holiday market on the table, brands were provided advice from members of Forbes Agency Council to get some last-minute holiday marketing done. Jordan Edelson, CEO of Appetizer Mobile, stated, “Determining where to spend your ad dollars is crucial to having a successful holiday marketing campaign. Starting late doesn’t allow you as much runway time for testing, so be sure to understand where you decide to allocate the majority of your advertising spend. Focus on influencer content, as they may have last-minute availability to execute campaigns”. To read the entire article, visit the following link: https://www.forbes.com/sites/forbesagencycouncil/2022/11/03/15-last-minute-holiday-marketing-ideas-for-brands-getting-a-late-start/?sh=2758100531c9
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