Social Platforms Brands Can Leverage For Marketing

When marketers think about how to attract prospects via social media, their minds likely turn to the big players, such as Facebook, Instagram, LinkedIn, TikTok and Twitter. In reality, however, leveraging other social platforms that may not be widely considered to be major vehicles for generating brand awareness or leads can be incredibly effective, depending on the audience. Forbes Agency Council members were asked for alternative platforms they can leverage for marketing and Jordan Edelson, CEO of Appetizer Mobile, stated “Discord is a very powerful social network and can be a resourceful tool when used correctly. With the ability to converse and communicate directly with your user base in different chat-style formats, your brand will be able to connect with users on a more personal level”. To read the entire article, you can visit the following link: