YEC members recently highlighted their favorite platforms for generating paid leads aside from Facebook. These platforms include Google Ads, Youtube, Instagram, Reddit, Twitter and many more. To read the entire article and see how Appetizer Mobile's CEO, Jordan Edelson, provided his insight, check out the...
Ahead of the Google Ads keynote at the Game Developers Conference, Google has announced new app marketing solutions for mobile game businesses. These solutions include App engagement campaigns and smart segmentation. App Engagement Campaigns A common obstacle app marketers face in their advertising campaigns is retaining...
As part of Amazon’s European expansion plans, the tech giant has launched the Alexa Developer Rewards program to pay app developers directly for high-quality Alexa voice apps. While the program was initially targeted at building Alexa’s game skills, now it has broadened its focus toward...
At MWC Barcelona 2019, Google released version 1.2 of its cross-platform UI framework Flutter. The updated framework is set to help developers more easily accept in-app payments and features support for Android App Bundles, which is Google’s upload format for instant apps and packaging Android...
In recent years, restaurant mobile apps and digital ordering have been on the rise. According to The NPD Group’s "Delivering Digital Convenience" report, restaurant digital orders have grown at an annual rate of about 23% from 2013 to 2017 and are expected to continue this...
Pullstring, a voice app design and publishing startup, has been acquired by Apple, according to Axios’ Ina Friedt and Dan Primack. Back in 2011, the San Francisco startup was founded by former Pixar executives to create voice experience design tools for toy products. Notably, their technology...
Orai, an AI-powered communication coaching app, has raised $2.3 million in seed capital. The recent funding round was led by the San Francisco-based VC firm Comcast Ventures. In a recent TechCrunch article, Orai’s CEO, Danish Dhamani, said he founded the Philadelphia startup with Paritosh Gupta and...
iPhone users are spending more than ever on apps. According to a recent analysis by Sensor Tower, U.S. iPhone users spent an average of $79 in apps during 2018, which was a 36 percent increase from 2017. This only includes purchases processed through the App...
Since the start of January, the Cyberspace Administration of China, the country’s chief internet regulator, has shut down over 9,300 mobile apps and 700 websites. Among apps shuttered includes the popular news app Tencent, which the agency claims was responsible for spreading “vulgar and low-brow content...
Effective customer engagement is the driving force behind drawing people in the first time, keeping them coming back in the future and holding their loyalty to your brand. Recently, video has emerged as one of the leading ways to reach and engage an audience—especially online....
