Brand representatives who serve as social monitors actually interact directly with individual customers. While implementing a social media monitoring program might seem simple enough, brands not only have to figure out the right approach and tools to employ but also decide which people to place...
With its uncanny ability to engage humans, sound is becoming as important to a brand’s identity as its logo, advertising and customer experience. Now that marketers have come to understand the immense power of integrating sonic elements into their branding, a key question for them...
Two years on from its launch, Charles has announced that it has raised $20 million in a Series A round of funding led by Salesforce Ventures, with participation from Accel and HV Capital. This follows a $6.5 million seed round of funding it raised last...
You closed a $25 million funding round led by Radical Ventures with participation from Salesforce CEO Marc Benioff’s Time Ventures, Breyer Capital, Norwest Venture Partners and Day One Ventures. It’s a search engine that uses AI to understand search queries, rank the results and parse...
With today’s consumers becoming more and more socially conscious about where and how they spend their money, their expectations for the brands they support have risen. To continue to succeed, brands are putting greater emphasis on corporate social responsibility, looking for ways to have a...
A number of crypto gaming firms have ramped up production in the past year with hopes of revolutionizing the growing industry. Adding to the list is London-based gaming firm Cauldron, which plans on becoming the “Pixar of web3” through a key element: storytelling. The company...
While job boards offer a quick and easy hiring solution, they aren't the only place to find the best talent. Many companies are looking for alternatives to posting on job boards in order to find the most suitable, high-quality candidates. YEC members were asked to recommend...
After the Covid-19 pandemic hit and lockdown was in full swing, many businesses were forced to figure out how to run their operations remotely in order to stay afloat. Although business is regaining a sense of normalcy now, many job applicants continue to look for...
FanClash, a two-year-old Indian startup, is attempting to bring esports such as sleeper hit titles PUBG Mobile, COD and DOTA 2 to this fantasy sports world. Investors are predicting that this model and the FanClash team will deliver, and have poured $40 million of fresh...
YEC community members were recently asked, "What’s one aspect of recruiting that companies often get wrong? Why do you think that is, and how can they improve?" Appetizer Mobile's CEO, Jordan Edelson, responded by stating, "Understanding the candidate’s motives and desires for their future going...
