Apple is sliding down the list of the biggest smartphone suppliers in the world after announcing its plans to cut iPhone production by 10% in the first quarter of 2019. Apple is now the third biggest supplier after conceding the second spot to Huawei, with Samsung currently...
Brand awareness is essential to attracting loyal customers and driving sales. While marketing automation technology might help get your products or services in front of consumers, you need a strong, creative approach to make sure your message and brand resonate with your intended audience. By focusing...
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized experience, and delivering just that will set you apart from your competition. Voice search and live videos were just two of the methods marketers...
In anticipation of Apple’s streaming service being rolled-out later this year, Samsung will soon allow iTunes content to be accessed on its Smart TVs. With the new “iTunes Movies and TV” app, Samsung Smart TV users will be able to watch iTunes TV shows and...
Last week an alleged photo of Samsung’s highly-anticipated Galaxy S10 surfaced on Twitter via the notorious smartphone gossiper, Evan Blass. Though much of the photo is blurred out, it reveals a key aspect of the phone’s front-facing design. Instead of adding a notch to the top...
Bloomberg recently reported that Snapchat is experiencing a steady decline in daily users, and its situation isn’t expected to improve any time soon. While Snapchat is certainly far from “dead” – there are still 186 million active daily users, according to Statista — many brands may opt to...
Reuter reports that Citi Research has cut its forecasts for Apple’s iPhone XS Max by nearly half and reduced its Q1 production estimates for iPhones amid falling smartphone demand. Citi analyst Willliam Yang explains, “The material cut in our forecasts is driven by our view that...
Whether you’re an app developer, major brand, small business, or startup, you want people to find and use your app. Over time, it has been getting increasingly difficult to accomplish this considering there are over 2 million apps and counting on Google Play and the...
An effective marketing strategy adapted to both your brand features and your target audience can work wonders. What is the single marketing approach that has proven to be the most impactful for your company? Why did it work so well? 1. Offering Free Trials There’s nothing more...
As a mobile app marketing agency, one of our favorite tools for promoting our in-house and clients’ mobile apps is Universal App Campaigns (UAC). In 2015, Google introduced UAC as its primary advertising solution for mobile applications. Instead of having to manually set bids and targeting...
