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Marketing Tag

Top Trends That Will Impact Marketing In 2022

Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace. It’s not just about making a splash or creating attention-grabbing content anymore. After making target audiences aware of their existence, businesses must...

Ways To Leverage AI To Connect With Customers

Artificial intelligence has been a hot topic of conversation among agency leaders for some time now, and mass adoption of AI as a valuable marketing tool is already well underway. In 2022, marketers will no doubt find more unique ways to incorporate AI into their...

Forbes: How a Brand Can Utilize Newsletters

Newsletters have been around for centuries, their popularity fluctuating along with the state of the media as times change. While a company newsletter might seem like a marketing artifact of the past to some people, newsletters continue to be a great option for communicators who...

Forbes: How To Gain More Customers This Holiday Season

In the upcoming holiday season, brands that combine their marketing efforts can get their offerings in front of more consumers, capture the attention of those who are in the shopping spirit and drive business and increase fourth-quarter revenues. Forbes community members provided their feedback and...

Forbes: Optimizing Facebook Ads For Conversions

The myriad targeting options Facebook offers makes reaching your audience easy. The trick is to know which option will best serve your brand and most effectively drive conversions. Forbes community members were asked for some tips on the topic and Appetizer Mobile's CEO, Jordan Edelson,...

YEC: How To Reach More Millennials on Social Media

For the many companies looking to reach millennials, social media is a commonplace to meet your audience. These social platforms provide great opportunities to engage with millennials and influence their purchasing behaviors. But how can you ensure your social media marketing efforts will be successful and won’t...

Livestreaming Ideas To Connect With Target Audiences

Livestreaming is an innovative way for brands to reach people in a natural, unscripted fashion without blowing their marketing budgets on costly video productions that are more challenging to create. Forbes agency asked its council members for unique ideas on utilizing the tool to target...