Launching a new product on social media can be a great way to go to market, but that’s only if you design an effective social media campaign. From creating content to scheduling, building awareness of your new product on social media requires a lot of...
Investor meetings are often difficult to ace for many startup founders which can lead to fumbled pitches. YEC members were asked for some tips on how to salvage the meeting when they don't go your way and Appetizer Mobile's CEO, Jordan Edelson, stated "Turn your...
Today's consumers are looking for a steady stream of valuable, interesting information from the brands and influencers they follow. Creating this content and being able to do so consistently can often lead to many issues for creators. Fortunately, YEC members were asked to provide some tips on...
When you are interviewing job applicants, there are certain “soft skills”—that is, non-technical skills that relate more to how you work with others and solve problems—that you should be on the lookout for, as these attributes are not usually spelled out on a candidate’s resume....
For the many companies looking to reach millennials, social media is a commonplace to meet your audience. These social platforms provide great opportunities to engage with millennials and influence their purchasing behaviors. But how can you ensure your social media marketing efforts will be successful and won’t...
Unnecessary meetings often occur during normal work weeks which can cause mental fatigue for many employees. Nobody wants to sit through an in-person meeting or video conference to hear things that could have instead been summed up in an email message. YEC members were asked for...
The YEC community gave their thoughts on how to manage client expectations when early in an engaged relationship . Appetizer Mobile's CEO, Jordan Edelson, stated "Being transparent and setting iterative milestones will help build the relationship gradually and will also set realistic expectations. Constant communication...
Overseeing your social media posts and engagement can oftentimes be overwhelming given the different strategies that each platform requires. One of the main goals whenever posting is to boost engagement with your audience. YEC recently asked its community members to speak on the topic and...
Entrepreneurs have to dedicate a large quantity of hours to their business in order for it to be successful. This workload can often lead to burnout and mental fatigue which can ultimately lead to a negative impact on the business. YEC members gave their take...
Influencer marketing is one of the best new ways to reach out to social media audiences. Influencers thrive on building relationships between themselves and their audiences, which makes them ideal partners for brands looking to reach the same market. Micro-influencers, by definition, have fewer followers,...
