There is often a discussion whether artificial intelligence has a positive or negative influence on a consumer's relationship with a brand. Although AI may seem to remove the personalization that one may feel with a brand when dealing with people directly, AI also has the...
Over the past few years, the presidential election and digital political ads have become quite the hot topic. Large social media and technology giants have struggled to deal with the issue of filtering accurate advertisements. Combined with a lack of regulation, there has been lots...
The founders and team members of the AI-powered travel assistant bot, Eddy Travels, has closed a pre-seed round which was lead by Techstars Toronto. They raised roughly $500,000 which included VC funds from Lithuania and angel investors from the U.S., Canada and U.K. The user...
Facebook is building a wide array of hardware devices and have the full understanding that their devices currently rely on Android’s operating system. In order to become independent and breakfree from Google, Facebook is currently working on constructing their own operating system from scratch. Their...
Recipe sites and applications have frustrated users for some time now due to the poor user experience that many companies have designed along with the overabundance of ads. A new company called Whisk is attempting to make a splash in the industry by providing users...
Machine learning has been making larger impacts in multiple industries over the past decade. Forbes recently posted an article on how advertisers can utilize machine learning to gather better analytic insights and optimize marketing campaigns. CEO of Appetizer Mobile, Jordan Edelson, had stated, "Using machine...
Splice is an online marketplace for purchasing audio samples and the platform has recently been exploding with popularity. Its revenue and user count has doubled since last year with many paying $7.99 for unlimited access. Now, Splice is investing even heavier on itself by implementing...
Keeping up with digital trends and technology is vital for agencies if they want their digital marketing strategies to be effective and efficient. Not only is important for agencies to be aware, but it is crucial that they learn how to use the right platforms...
