Small Business Trends recently posted an article on the issues smalls businesses often face. When a small business lands a large client, it's a major moment that calls for celebration. But later on, if that large client finds itself in financial troubles, problems may arise...
When you think of the different media channels you might use to reach your target audience, you probably think of traditional marketing avenues like TV, radio and print/digital ads, as well as today’s popular social media platforms like Facebook, Instagram and Twitter. However, there are other...
In 2017, YouTube had launched an in-app messaging feature that would allow YouTube users to private-send their friends videos and chat within the YouTube mobile app. After September 18, the ability to direct-message friends on YouTube itself will be removed. YouTube, in its announcement about...
The mobile application, Yarn, is about to get even more interactive. For those of you that are unaware of the app, Yarn provides a similar experience to the adventure series of books popularly known as the “Choose Your Own Adventure”. Users get to read a...
Indian hotel booking startup, Oyo, will be investing $335 million into its vacation home rental business. The primary goal is to strengthen relationships with homeowners and provide them with resources so they can deliver hospitality experiences that are unmatched. With the investment, Oyo will be...
Forbes recently posted an article highlighting the main skills and traits that are need in a salesperson. Our CEO, Jordan Edelson, stated, "As a digital agency, we look for sales candidates who have been entrepreneurs themselves, so they can authentically communicate with our startup clientele...
One of the largest e-commerce platforms in India, Flipkart, recently announced that it will adding a number of new services and support features that include support for the Hindi language, a video streaming service and an audio-visual assistant. The e-commerce platform hopes to be rolling...
For success in a digital marketplace, having a fully functioning mobile app is imperative. Headquartered in New York City, at Appetizer Mobile has created apps for hundreds of major brands. We pride ourselves in being a completely in-house team, which allows us to maximize communication...
Every business’s worst nightmare is the dreaded “PR crisis.” Forbes' latest article overviews how to handle a PR crisis and our CEO, Jordan Edelson, provides his insight on the topic. He goes on to say how one should strategize for every possible scenario and then...
In the age of social media, influencer marketing is playing a larger role in many companies’ business strategies. When chosen thoughtfully, an influencer can greatly increase your business’ visibility and profits. However, it’s not enough to find someone with lots of followers—the influencer must align with...
