Before launching, a company is often still refining its identity and values, which makes building a strong brand voice right from the get-go somewhat of a conundrum. Without a deep understanding of the target audience, it is difficult to tailor a brand voice that resonates...
To create effective marketing strategies, agencies must first diligently learn about their clients’ audiences to gain deep understanding of the target demographic. Because each client’s audience is unique, tailoring campaigns to resonate with their distinct preferences, behaviors and pain points is essential for success. Of...
When it comes to sharing positive company news with the public, in-house marketing teams and agency partners have a range of methods at their disposal. However, identifying the best ways to publicize good news about a particular organization is crucial for maximizing its impact and...
When it comes to training employees, there’s no one way to do it right—but there are a few ways you might be doing it wrong. Using outdated materials or failing to check in enough may not be intentional blunders, but they could prevent your employee...
In today’s digital age, data privacy has become a top priority for individuals and businesses alike. Small businesses in particular need to ensure that they are taking the necessary steps to protect their customers’ personal information. By doing so, they not only comply with data protection regulations...
Artificial intelligence is transforming the way organizations operate, allowing them to streamline their processes and make more data-driven decisions. One area where AI is making significant strides is in improving agency workflows, and smart agency leaders are taking note. By automating routine tasks, detecting patterns...
If any business is to not only survive but also thrive, it's essential to develop simple, repeatable systems for handling common business tasks and functions. Rather than dealing with inconsistencies and the need to make up new processes as various situations or problems arise, having...
As more and more consumers shift to streaming services for their entertainment needs, connected TV advertising is becoming an increasingly popular way for brands to reach more targeted audiences. However, with new trends and technologies emerging all the time, running effective CTV ads can be...
Working at an agency is a well-known source of potential stress, as most agency professionals can attest. It’s not uncommon for advertising, marketing and PR pros to face burnout, given the high-paced, always-on nature of their work. Agency executives who are leading partially or fully...
When marketers think about how to attract prospects via social media, their minds likely turn to the big players, such as Facebook, Instagram, LinkedIn, TikTok and Twitter. In reality, however, leveraging other social platforms that may not be widely considered to be major vehicles for...
