Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized experience, and delivering just that will set you apart from your competition. Voice search and live videos were just two of the methods marketers...
Whether you’re an app developer, major brand, small business, or startup, you want people to find and use your app. Over time, it has been getting increasingly difficult to accomplish this considering there are over 2 million apps and counting on Google Play and the...
An effective marketing strategy adapted to both your brand features and your target audience can work wonders. What is the single marketing approach that has proven to be the most impactful for your company? Why did it work so well? 1. Offering Free Trials There’s nothing more...
As a mobile app marketing agency, one of our favorite tools for promoting our in-house and clients’ mobile apps is Universal App Campaigns (UAC). In 2015, Google introduced UAC as its primary advertising solution for mobile applications. Instead of having to manually set bids and targeting...
As mobile app marketers, one of our top objectives is to get people to discover and eventually install our apps. One way to achieve this is through app store optimization. App store optimization, or ASO, is the process of improving a mobile application’s search results and...
US Mobile App Stores Sets $75.9 million Revenue Record on Black Friday 2018 This Black Friday, more people than ever reached for their mobile devices. As per a new Sensor Tower report, the U.S. App Store and Google Play combined for $75.9 million in revenue on Black...
With 2018 drawing to a close, we thought it was a fitting time to look to the future and examine the key industry trends for the coming year. So in this post, we’ll touch on 5 of the emerging trends we foresee impacting the mobile app...
Our CEO of Appetizer Mobile, Jordan Edelson, has recently been quoted in a Forbes article. Check out a portion of it below and feel free to let us know your thoughts! With marketing technology advancing at a rapid pace, it can sometimes be difficult for a...
Wluper is a startup company based out of London and recently raised over $1 million in an initial seed round. The company's focus is to improve voice recognition in AI, specifically in the navigation space. Co-Founder, Hami Bahraynian, explains how voice powered software in todays...
This 2018, Black Friday has never been more exciting for consumers. Appetizer Mobile has seen the sales trend trickle away from brick and mortar stores and gravitate to online shops. Logically, it only makes sense as mobile applications and websites are easily accessible from the...
