A website can be a critical marketing tool — as long as you manage to keep your audience engaged. Advertising can drive traffic to your website in several ways, with video, text or image content. But once your customer arrives on your site, how do you...
Influencer marketing is one of the best new ways to reach out to social media audiences. Influencers thrive on building relationships between themselves and their audiences, which makes them ideal partners for brands looking to reach the same market. Micro-influencers, by definition, have fewer followers,...
Getting users and consumers to stay engaged with your content is often a tricky issue that digital creators come across. YEC recently posted an article and its community members provided their feedback on the matter. Appetizer Mobile's CEO, Jordan Edelson, stated, "Simply gathering feedback from...
Social media channels have an enormous impact on company growth as they provide the ability to draw hundreds of eyeballs to their brand. Unfortunately, deciding where to create content and post can be a difficult decision given that hundreds of new digital platforms are created...
Forbes recently posted an article discussing online growth and provided different tips from community members on how to accelerate within the space. Appetizer Mobile's CEO, Jordan Edelson, stated, "Lower your customer acquisition costs through multiple rounds of A/B testing. Once you’ve hit your targeted acquisition...
Appetizer Mobile's in-house property, Chic Sketch, has recently announced a partnership and activation with FOX for its show, The Masked Singer. Users will be able to view the show through their virtual experiential world and can also receive a masked sketch of themselves based on...
Marketing and building a strong relationship with your key consumers is a crucial piece to growing a brand. Thanks to social media, which gives companies the ability to interact directly with consumers, brand loyalty has become easier to achieve than ever before. YEC members gave...
Developing great content is a reward in itself. However, if that content doesn't strike a chord with its core demographic, it isn't performing its function. Businesses need to know where their content is most likely to reach their target audience and make the most impact....
Being an entrepreneur comes with its perks, but there're many sacrifices that individuals must face. While owners have the flexibility to set their own hours, they're relied upon to handle all issues, especially if the company is in its earlier stages. YEC recently asked its...
Apple has removed Epic Games’ battle royale game Fortnite from the App Store after the developer on Thursday implemented its own in-app payment system that bypassed Apple’s standard 30 percent fee The decision marks a significant escalation in the feud between Epic and one of the world’s most dominant mobile...
