Small Business Trends recently posted an article on the issues smalls businesses often face. When a small business lands a large client, it's a major moment that calls for celebration. But later on, if that large client finds itself in financial troubles, problems may arise...
When you think of the different media channels you might use to reach your target audience, you probably think of traditional marketing avenues like TV, radio and print/digital ads, as well as today’s popular social media platforms like Facebook, Instagram and Twitter. However, there are other...
Forbes recently posted an article highlighting the main skills and traits that are need in a salesperson. Our CEO, Jordan Edelson, stated, "As a digital agency, we look for sales candidates who have been entrepreneurs themselves, so they can authentically communicate with our startup clientele...
For success in a digital marketplace, having a fully functioning mobile app is imperative. Headquartered in New York City, at Appetizer Mobile has created apps for hundreds of major brands. We pride ourselves in being a completely in-house team, which allows us to maximize communication...
Every business’s worst nightmare is the dreaded “PR crisis.” Forbes' latest article overviews how to handle a PR crisis and our CEO, Jordan Edelson, provides his insight on the topic. He goes on to say how one should strategize for every possible scenario and then...
In the age of social media, influencer marketing is playing a larger role in many companies’ business strategies. When chosen thoughtfully, an influencer can greatly increase your business’ visibility and profits. However, it’s not enough to find someone with lots of followers—the influencer must align with...
The Next Web recently released an article overviewing key details that developers should keep in mind when working on creating software for multiple operating systems. Members from the Young Entrepreneur Council (YEC) was asked to give their opinions and our CEO, Jordan Edelson, provided the...
Oftentimes, individuals and groups building landing pages focus more about the advertising and the craft around it rather than the equal time deserved for the landing page. Forbes recently posted an article about this common mistake, specifically centered around PPC, and how to create an...
Potential clients never enjoy the oversell of a pitch and the idea of going the extra mile is sometimes lost in translation. Forbes' latest article highlights how agencies often use tactics that may come off as too hard of a sale or even sleazy. Our...
Forbes' latest article outlines 11 rules for preventing a PR crisis. Our CEO, Jordan Edelson, provides his thoughts along with 10 other Forbes members. Check out the excerpt below! With today’s 24/7 news cycle, business and industry stories—both good and bad—don’t stay silent for long. When...
