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IGTV: A Work In Progress

Instagram is still figuring out the kinks to its newest product, IGTV. The CEO of Instagram has said its a process that's going to take time for its users to learn to adopt as they've been fairly quiet on the features success. The app has...

Forbes: Encouraging More Diversity

Appetizer Mobile's CEO, Jordan Edelson, was recently mentioned in a Forbes article on strategies to promote diversity within the agency world. Posted below is a snippet of the article that outlines his quote along with other thought leaders on the topic.   There's been a lot of...

Forbes: Increasing Brand Loyalty

CEO of Appetizer Mobile, Jordan Edelson, was recently mentioned in the Forbes Agency Council's latest article: According to the Center for Retail Management at Northwestern University, up to 15% of a business’s most loyal customers account for 55% to 70% of a company’s total sales. For this...