What’s one personal branding trend you see on the horizon for 2019, and how can professionals take advantage of it? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in...
It’s undeniable that Google Analytics (GA) has become a large factor in current marketing strategy development. As such, it’s no surprise that most successful marketers are familiar with the program. Yet, that doesn’t necessarily mean that marketers truly know how to fully optimize the data...
In the face of a public relations crisis, a company may decide the only way forward is a total rebrand. It might seem daunting at first, but if your image is truly tarnished, rebranding is a necessary part of recovery and survival. With the right plan,...
Brand awareness is essential to attracting loyal customers and driving sales. While marketing automation technology might help get your products or services in front of consumers, you need a strong, creative approach to make sure your message and brand resonate with your intended audience. By focusing...
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized experience, and delivering just that will set you apart from your competition. Voice search and live videos were just two of the methods marketers...
Bloomberg recently reported that Snapchat is experiencing a steady decline in daily users, and its situation isn’t expected to improve any time soon. While Snapchat is certainly far from “dead” – there are still 186 million active daily users, according to Statista — many brands may opt to...
An effective marketing strategy adapted to both your brand features and your target audience can work wonders. What is the single marketing approach that has proven to be the most impactful for your company? Why did it work so well? 1. Offering Free Trials There’s nothing more...
Check out the snippet below of a Forbes article that features Appetizer Mobile's CEO, Jordan Edelson, and his thoughts on the future of content. Instagram Stories are now used by more than 400 million people each day. As such, it might come as no surprise that other platforms,...
Our CEO of Appetizer Mobile, Jordan Edelson, has recently been quoted in a Forbes article. Check out a portion of it below and feel free to let us know your thoughts! With marketing technology advancing at a rapid pace, it can sometimes be difficult for a...
Appetizer Mobile's CEO, Jordan Edelson, was recently quoted in an article by posted Forbes. Check it out below and let us know your thoughts! It was announced in September that Kevin Systrom and Mike Krieger, the co-founders of Instagram, would be leaving the company. Months before, Howard Schultz stepped...
