In a recent Forbes article, Forbes Agency Council members, including Appetizer Mobile’s CEO, Jordan Edelson, discussed nine examples of effective outdoor advertising campaigns and how they were leveraged to focus on viral components. Edelson describes the success of Spotify’s “Your 2018 Wrapped” campaign, which gave...
Appetizer Mobile was a recently mentioned in an article written by Slickplan and focuses on the topic of emerging user interface designs for the new year. Our CEO, Jordan Edelson, highlights how he believes minimal graphics and designs are going to be key components in...
Effective customer engagement is the driving force behind drawing people in the first time, keeping them coming back in the future and holding their loyalty to your brand. Recently, video has emerged as one of the leading ways to reach and engage an audience—especially online....
What’s one personal branding trend you see on the horizon for 2019, and how can professionals take advantage of it? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in...
It’s undeniable that Google Analytics (GA) has become a large factor in current marketing strategy development. As such, it’s no surprise that most successful marketers are familiar with the program. Yet, that doesn’t necessarily mean that marketers truly know how to fully optimize the data...
In the face of a public relations crisis, a company may decide the only way forward is a total rebrand. It might seem daunting at first, but if your image is truly tarnished, rebranding is a necessary part of recovery and survival. With the right plan,...
Brand awareness is essential to attracting loyal customers and driving sales. While marketing automation technology might help get your products or services in front of consumers, you need a strong, creative approach to make sure your message and brand resonate with your intended audience. By focusing...
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized experience, and delivering just that will set you apart from your competition. Voice search and live videos were just two of the methods marketers...
Bloomberg recently reported that Snapchat is experiencing a steady decline in daily users, and its situation isn’t expected to improve any time soon. While Snapchat is certainly far from “dead” – there are still 186 million active daily users, according to Statista — many brands may opt to...
An effective marketing strategy adapted to both your brand features and your target audience can work wonders. What is the single marketing approach that has proven to be the most impactful for your company? Why did it work so well? 1. Offering Free Trials There’s nothing more...
