Top

Press

YEC: Small Business Trends For 2022

When the Covid-19 pandemic struck in 2020, it put many professionals out of work. Others faced cutbacks on hours or began working remotely, which allowed more time for pursuing multiple income streams. These factors led to a major uptick in startup and small business launches, many of...

Translate Your Qualifications From Your Resume

Recruiter Q&A recently posted an article where the question of the day was, "Even when a candidate is more than qualified on paper, they may not do well at impressing during an interview. What advice would you give them for better translating that qualification during their interview?"....

Top Trends That Will Impact Marketing In 2022

Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace. It’s not just about making a splash or creating attention-grabbing content anymore. After making target audiences aware of their existence, businesses must...

Ways To Leverage AI To Connect With Customers

Artificial intelligence has been a hot topic of conversation among agency leaders for some time now, and mass adoption of AI as a valuable marketing tool is already well underway. In 2022, marketers will no doubt find more unique ways to incorporate AI into their...

13 Essential Traits of Great Managers

It seems that there are specific traits of great managers, personal qualities that are crucial to success in any managerial role, and while some of these traits are innate, others can be learned. YEC community members were asked what essential traits are needed for great...

Forbes: How a Brand Can Utilize Newsletters

Newsletters have been around for centuries, their popularity fluctuating along with the state of the media as times change. While a company newsletter might seem like a marketing artifact of the past to some people, newsletters continue to be a great option for communicators who...

AR In Advertising For 2022

Each year, augmented reality (AR) becomes increasingly more integrated with our everyday lives and experiences. Whether through interactive apps that blend reality with a fictional digital world, or through interior design apps that allow consumers to virtually create their dream living space, AR has become...

Forbes: Email Marketing List

Building a contact list is a key step companies must take before they can launch email marketing campaigns that help them reach and connect with their target audience and convert prospects into customers. To help guide marketers wanting to improve their company’s email list and ensure...