Appetizer Mobile's CEO, Jordan Edelson, was mentioned in Forbes latest article regarding marketing strategies for user generated content. He briefly mentions in the article how creating contests combined with unique hashtags can help garner content leading to organic traffic to your brand. To read the...
iPhone users are spending more than ever on apps. According to a recent analysis by Sensor Tower, U.S. iPhone users spent an average of $79 in apps during 2018, which was a 36 percent increase from 2017. This only includes purchases processed through the App...
In a recent Forbes article, Forbes Agency Council members, including Appetizer Mobile’s CEO, Jordan Edelson, discussed nine examples of effective outdoor advertising campaigns and how they were leveraged to focus on viral components. Edelson describes the success of Spotify’s “Your 2018 Wrapped” campaign, which gave...
Appetizer Mobile was a recently mentioned in an article written by Slickplan and focuses on the topic of emerging user interface designs for the new year. Our CEO, Jordan Edelson, highlights how he believes minimal graphics and designs are going to be key components in...
Since the start of January, the Cyberspace Administration of China, the country’s chief internet regulator, has shut down over 9,300 mobile apps and 700 websites. Among apps shuttered includes the popular news app Tencent, which the agency claims was responsible for spreading “vulgar and low-brow content...
Effective customer engagement is the driving force behind drawing people in the first time, keeping them coming back in the future and holding their loyalty to your brand. Recently, video has emerged as one of the leading ways to reach and engage an audience—especially online....
What’s one personal branding trend you see on the horizon for 2019, and how can professionals take advantage of it? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in...
With the cord-cutting trend growing in recent years, subscription video streaming apps have served to benefit significantly from it. According to a recent report from Sensor Tower, the top 10 subscription video on demand (SVOD) apps increased their annual revenue by 62% in 2018, jumping...
In the midst of public concerns over data security, tech companies have begun to turn their actions toward ensuring the safety of user data. According to TechCrunch, Google is in the process of removing apps from Google Play that request permission to access call logs and...
It’s undeniable that Google Analytics (GA) has become a large factor in current marketing strategy development. As such, it’s no surprise that most successful marketers are familiar with the program. Yet, that doesn’t necessarily mean that marketers truly know how to fully optimize the data...
