Every PR practitioner has seen it happen: A client with great potential quietly undermines their own PR strategy, not through scandal or crisis, but through minor actions that seem harmless—until they aren’t. A polished yet lifeless quote here, a blitz of dud press releases there,...
Google announced a series of new features coming to the Android ecosystem, alongside its March software update for Pixel phones, called the Pixel Drop. Notably, Android users are getting a new way to find lost luggage. If users have added a Find Hub-compatible tracker tag to...
After deal talks lasting almost a year, MyFitnessPal has successfully acquired its up-and-coming rival Cal AI. Cal AI is the AI calorie counting app startup built by two high school teenagers that soared to over 15 million downloads and over $30 million in annual revenue in under...
Snapchat announced that it’s hosting its first-ever awards show on March 21. The social media giant says the awards show, called “The Snappys,” is designed to celebrate “the creators shaping culture on Snapchat. ”Creators will receive awards like “Spotlight MVP,” “Best Storyteller,” and “Breakout Creator of the...
YouTube is expanding its more affordable, $7.99 per month Premium Lite subscription service with new features, including the ability to download videos for offline access and watch videos in the background, even if the screen is off or you’re using other apps. These options were...
After initially testing its AI-powered “Prompted Playlist” feature in New Zealand and recently launching in the U.S. and Canada, Spotify announced that it’s rolling out the tool to Premium subscribers in the U.K., Ireland, Australia, and Sweden. The Prompted Playlist feature allows users to create custom playlists by simply describing...
Etsy is selling Depop, a secondhand clothing app popular with Gen Z and millennials, to eBay for $1.2 billion in cash, the company announced. Etsy says the deal will allow it to focus on its own marketplace. The deal comes nearly five years after Etsy acquired Depop for...
As AI becomes the dominant theme for marketers across industries, many are seeing similar messaging from the competition. As the volume around AI rises, attention is becoming harder to earn in general, pushing marketers to rethink how they are positioning AI. How are marketers making...
