Meta is doubling down on its subscription offerings. The social networking giant announced it’s now rolling out its consumer subscription plans globally for its flagship apps, Instagram, Facebook, and WhatsApp, and beginning tests of new subscriptions for businesses, creators, and Meta AI users. For a...
In Spotify’s rapidly evolving quest to become the home of everything audio-related, the company announced that it’s bringing narrated long-form magazine articles to its app. The articles will be available to Premium subscribers as part of their 15 hours of audiobook listening time per month. Free users can opt...
In a media landscape dominated by Baby Shark and Skibidi Toilet, one startup is reimagining children’s media by focusing on well-being, not watch time. Maka Kids is building a streaming app for children ages zero to six featuring content designed for healthy development. The startup has...
Behind-the-scenes content has become one of the most effective ways for brands to build credibility, strengthen audience connection and stand out in crowded social feeds. But as more companies lean into casual video formats, audiences are becoming quicker to spot content that feels aimless, overly...
Google announced at its annual Google I/O event that it’s launching Pics, a new AI-powered design and image-generation app for Google Workspace. The tech giant says it designed the app to be accessible to everyone, from teachers to small business owners. With Pics, users can...
Whether you like it or not, Amazon continues to put AI at the center of the shopping journey. The company announced “Alexa for Shopping,” its new personalized AI shopping assistant, powered by Alexa+. Notably, the experience will replace Rufus, its generative AI shopping assistant that launched in 2024. According to the...
Meta said it is adding the ability to start “incognito” conversations with its Meta AI chatbot within WhatsApp. These conversations, the company said, will be processed in a secure environment and can’t be seen by anyone. Users can start an incognito session by tapping on...
Audience participation can become a liability for brand communities online when it is treated as an open invitation rather than a designed system. Without the right structure, brands risk gathering scattered feedback, rewarding the loudest voices and creating expectations they cannot meet. Done well, however,...
