In the early days of social media, posting a rant about the latest episode of “Grey’s Anatomy” on Myspace felt like the ultimate Thursday night activity. And discovering a Facebook group called “Team Jacob Forever” was one of the best finds. Nowadays, finding that perfect...
After YouTube discontinued its private messaging feature in 2019, the platform is now reintroducing this functionality for a select group of users. Users with access to the test are able to share videos directly on the mobile app, including long-form videos, Shorts, and even livestreams. They’ll be able to...
In a sea of AI travel-planning apps, a new startup called Boop aims to redefine the space with a new approach: turning social recommendations into bookable itineraries. Instead of getting a random AI-generated travel plan, the app offers users access to itineraries from real people who went on real trips. When someone takes a...
Social media is one of the most important channels modern B2C brands use to get discovered, shape audience perception and spark real interest with consumers. As people change how they browse, shop, buy and interact with brands online, social media platforms are evolving along with...
For the last two years, LinkedIn has tried to infuse AI into different parts of its platforms, including ad copies, content creation, personalized digests, hiring assistance, job hunting advice, and learning. The company is now finally adding AI to one of the most-used parts of...
Venmo has introduced a new rewards program, Venmo Stash, offering cash back to customers who transact with their favorite brands on the payments app and engage with Venmo’s products. While cashback rewards are a common incentive for credit cards, Venmo’s rewards — which can be...
Amazon announced the debut of Amazon Bazaar, a new low-cost shopping destination for Asia, Africa, and Latin America that will be available separately from the main Amazon shopping app. On Bazaar, most products are available under $10, and some are as low as $2, the retailer says....
As new technologies like generative AI reshape markets, and client needs evolve along with them, agencies are looking beyond traditional sectors to new avenues of growth. From healthcare innovations to the rise of connected media and sustainable consumer brands, fresh opportunities are emerging across every...
