Instagram is upgrading its direct messages, also known as DMs, with a handful of new features that make its messaging system more competitive with alternatives, like Apple’s iMessage and other third-party apps. Instagram users globally will gain access to tools to translate messages across 99...
Maintaining brand consistency is essential for building trust and recognition among consumers, but many marketers unknowingly sabotage their own efforts. From misaligned messaging to chasing trends at the expense of a brand’s identity, small missteps can create a fractured brand experience, jeopardizing chances of converting...
Despite the rapid rise and evolution of new technologies dominating news headlines and the ubiquitousness of digital marketing across the internet, some “old school” marketing moves are still relevant. Done right, these more traditional marketing, advertising and PR tactics can still work in the modern...
While Instagram users can still search for hashtags to find relevant content, the platform recently removed the ability to follow hashtags, so users no longer see posts that include hashtags they have followed directly in their feed. Instagram’s move has shifted content discovery and led to a...
Generative AI models have demonstrated to app developers that combining a robust knowledge base with the right model can enable them to offer users services — once reliant on costly professionals like therapists or executive assistants — at a fraction of the price. Former VP...
Tinder hopes to reverse its ongoing decline in active users by turning to AI. In the coming quarter, the Match-owned dating app will roll out new AI-powered features for discovery and matching. The addition aims to offer fatigued singles an alternative to the “swipe” that...
Barcelona-based business travel management platform TravelPerk has raised $200 million at a hefty $2.7 billion valuation — almost double the $1.4 billion valuation at its previous fundraise last year. Alongside the raise, TravelPerk also announced it has acquired Swiss startup Yokoy to bring native expenses management into the fray. With...
The mobile app for DeepSeek, a Chinese AI lab, skyrocketed to the No. 1 spot in app stores around the globe topping the U.S.-based AI chatbot, ChatGPT. On iOS, DeepSeek is currently the No. 1 free app in the U.S. App Store and 51 other countries....
